VIRTUAL REALITY FOR DESIGN & PRODUCT TEST

We make market tests on design concepts with Virtual Reality techniques; we design and make both the graphic part (environment + design to be tested) and the interaction (questionnaire, interaction) that respondents will use.

The development of a VR environment includes both the making of a 3D design concept to be tested, and a setting for the product. The interaction part includes both a quantitative questionnaire which respondents will fill out own their own (VR quantitative test), and a series of visuals/stimuli that can be evaluated by many people simultaneously, guided by a moderator (VR Focus Group)

ECONOMIC BENEFITS

  • Come up sooner with strategic choices and move up the launch of a product
  • Reduce development costs for a new product
  • Test various markets to have a more solid estimate of sales volumes
  • Increase the informative value of the market test
  • Reduce the costs of the design product tests by 40% to 60%-70% depending on the number of nations involved.
Augmented Reality for the automotive sector. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0
3D Virtual Reality and concept design. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0

BUSINESS PROCESS

  • Concept test just in time: Reduce to a minimum the gap between the “freezing of the design” and the market test
  • Alignment of the concept to be tested with the designer’s latest ideas
  • Test more alternatives for better chances to meet with success on the market

BUSINESS PROCESS

  • Concept test just in time: Reduce to a minimum the gap between the “freezing of the design” and the market test
  • Alignment of the concept to be tested with the designer’s latest ideas
  • Test more alternatives for better chances to meet with success on the market
3D Virtual Reality and concept design. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0

RESEARCH METHODOLOGY

  • Easier to sample complex/rare groups of population
  • 100% focus on the stimuli
  • Absolute respect of the corporates’ layout standards
  • Experience standardisation; the users see the stimuli in the same condition and in the same sequence
  • The experience with the visor allows perfect result comparisons
  • Better redemption : it has been proven that people are curious about interviews made with VR
  • Samples more representative of the territory thanks to the portable VR headsets
  • Comparable statistical results: the statistical data is comparable to the ones collected with physical testing
Augmented reality for the automotive industry. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0
Virtual Reality in the product test. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0

PLANNING

  • Each respondent does his interview autonomously
  • Simplified coordination, minimum space used for tests
  • Possibility to take the research to the respondents, and not vice-versa as is usually done
  • Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.

PLANNING

  • Each respondent does his interview autonomously
  • Simplified coordination, minimum space used for tests
  • Possibility to take the research to the respondents, and not vice-versa as is usually done
  • Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.
Virtual Reality in the product test. In2Real the professionals of Augmented and Virtual Reality for the Industry 4.0

WE ARE HERE TO HELP!

 

If you think our expertise could be useful in your workflow, drop us a line and we will be more than happy to get back to you with more informations.

 

The technologies and platforms (Apps, Smartphone and latest-generation VR Headset) we use are among the most performing on the market, such as: CardVR, Oculus Rift, HTC Vive, 360 ° Video, Microsoft HoloLens, CardBoard, Epson Moverio, Samsung Gear VR, Durovis Dive.