Triumph Motorcycles

 

Combining the latest technology with Triumph’s expertise and rich brand heritage, we create CGI images used at every stage of the production life cycle.

Triumph Motorcycles

 

Combining the latest technology with Triumph’s expertise and rich brand heritage, we create CGI images used at every stage of the production life cycle.
It all begins with a Rocket…
2016 Triumph commissioned us the development of VR applications and photorealistic contents to be used for market researches on the Rocket 3.
2017 We are given the opportunity to design the first Real Time Touch configurator for the international EICMA show.
2018 Is a breakthrough year. We designed all the CGI material for the global press kit to mark the launch of the Street Scrambler 900.
2019 Our expertise is challenged once again with the full CGI configurations of four models.
2020 Triumph renewed its confidence in the high standard of our work by entrusting us with the creation of all CGI contents (configurators, online and print marketing) for the whole 2020 collection.
With 2021 a new chapter is opening: Real Time dynamic contents.
It all begins with a Rocket…
2016 Triumph commissioned us the development of VR applications and photorealistic contents to be used for market researches on the Rocket 3.
2017 We are given the opportunity to design the first Real Time Touch configurator for the international EICMA show.
2018 Is a breakthrough year. We designed all the CGI material for the global press kit to mark the launch of the Street Scrambler 900.
2019 Our expertise is challenged once again with the full CGI configurations of four models.
2020 Triumph renewed its confidence in the high standard of our work by entrusting us with the creation of all CGI contents (configurators, online and print marketing) for the whole 2020 collection.
With 2021 a new chapter is opening: Real Time dynamic contents.
Since 2016, our work with Triumph has tested the talent and technical skills of our young and determined team, a group that was highly specialised and with a great passion for engines, even back then.
In the same year, we were commissioned a wide range of Virtual Reality simulation contents. Triumph’s foresight to grasp the potential of VR technology, combined with the quality of In2Real images, revolutionised the efficiency and affordability of Triumph’s market research in the years to come.
In2Real’s work method on online boards shared 24/7, soon led to a synergistic relationship with the client. After being asked to produce photorealistic imagery for Triumph’s hugely popular Street Scrambler global campaign in 2018, we were immediately tasked with quadrupling the amount of CGI visuals to be delivered in just under a year.
Triumph currently entrusts us with 100% of the visuals for print, online marketing and in-house material. Every model, accessory and finish is rendered by In2real before the bike goes into production, avoiding the high costs and constraints of conventional physical prototypes.
With flawless layering logic and photorealism, In2Real configurators are unrivalled sales tools that guarantee flexibility of use and robust marketing output.
CASE STUDY
CASE STUDY
Since 2016, our work with Triumph has tested the talent and technical skills of our young and determined team, a group that was highly specialised and with a great passion for engines, even back then.
In the same year, we were commissioned a wide range of Virtual Reality simulation contents. Triumph’s foresight to grasp the potential of VR technology, combined with the quality of In2Real images, revolutionised the efficiency and affordability of Triumph’s market research in the years to come.
In2Real’s work method on online boards shared 24/7, soon led to a synergistic relationship with the client. After being asked to produce photorealistic imagery for Triumph’s hugely popular Street Scrambler global campaign in 2018, we were immediately tasked with quadrupling the amount of CGI visuals to be delivered in just under a year.
Triumph currently entrusts us with 100% of the visuals for print, online marketing and in-house material. Every model, accessory and finish is rendered by In2real before the bike goes into production, avoiding the high costs and constraints of conventional physical prototypes.
With flawless layering logic and photorealism, In2Real configurators are unrivalled sales tools that guarantee flexibility of use and robust marketing output.