VIRTUAL REALITY FOR DESIGN & PRODUCT TEST
We make market tests on design concepts with Virtual Reality techniques; we design and make both the graphic part (environment + design to be tested) and the interaction (questionnaire, interaction) that respondents will use.
The development of a VR environment includes both the making of a 3D design concept to be tested, and a setting for the product. The interaction part includes both a quantitative questionnaire which respondents will fill out own their own (VR quantitative test), and a series of visuals/stimuli that can be evaluated by many people simultaneously, guided by a moderator (VR Focus Group)
ECONOMIC BENEFITS
- Come up sooner with strategic choices and move up the launch of a product
- Reduce development costs for a new product
- Test various markets to have a more solid estimate of sales volumes
- Increase the informative value of the market test
- Reduce the costs of the design product tests by 40% to 60%-70% depending on the number of nations involved.
BUSINESS PROCESS
- Concept test just in time: Reduce to a minimum the gap between the “freezing of the design” and the market test
- Alignment of the concept to be tested with the designer’s latest ideas
- Test more alternatives for better chances to meet with success on the market
BUSINESS PROCESS
- Concept test just in time: Reduce to a minimum the gap between the “freezing of the design” and the market test
- Alignment of the concept to be tested with the designer’s latest ideas
- Test more alternatives for better chances to meet with success on the market
RESEARCH METHODOLOGY
- Easier to sample complex/rare groups of population
- 100% focus on the stimuli
- Absolute respect of the corporates’ layout standards
- Experience standardisation; the users see the stimuli in the same condition and in the same sequence
- The experience with the visor allows perfect result comparisons
- Better redemption : it has been proven that people are curious about interviews made with VR
- Samples more representative of the territory thanks to the portable VR headsets
- Comparable statistical results: the statistical data is comparable to the ones collected with physical testing
PLANNING
- Each respondent does his interview autonomously
- Simplified coordination, minimum space used for tests
- Possibility to take the research to the respondents, and not vice-versa as is usually done
- Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.
PLANNING
- Each respondent does his interview autonomously
- Simplified coordination, minimum space used for tests
- Possibility to take the research to the respondents, and not vice-versa as is usually done
- Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.
WE ARE HERE TO HELP!
If you think our expertise could be useful in your workflow, drop us a line and we will be more than happy to get back to you with more informations.
The technologies and platforms (Apps, Smartphone and latest-generation VR Headset) we use are among the most performing on the market, such as: CardVR, Oculus Rift, HTC Vive, 360 ° Video, Microsoft HoloLens, CardBoard, Epson Moverio, Samsung Gear VR, Durovis Dive.