Augmented Reality Solution for Retail: here is the Virtual Showroom.
Points of sales are becoming places for experience, which represent an ideal emotional and functional bridge between customers, products, and brands. In this new role, visual and multimedia digital techniques such as VR , AR, Visual tracking and CGI, fit perfectly well with proximity marketing technologies: Beacon and NFC sensors in particular, but also visual recognition and visual tracking. Thus points of sales become showrooms, locations to be experienced, engaging places that facilitate the ultimate goal: to sell products. In2real is developing an interaction system that includes smart interactive cameras, proximity sensors, devices integrated with visors and software that can even accompany the customer outside the showroom 24 / 7 / 365.