Virtual reality for design & product test

 

3D Solutions with VR Viewers for Industry 4.0, Automotive, Concept Test

Virtual reality for design & product test

 

3D Solutions with VR Viewers for Industry 4.0, Automotive, Concept Test
We make market tests on design concepts with Virtual Reality techniques; we design and make both the graphic part (environment + design to be tested) and the interaction (questionnaire, interaction) that respondents will use.

The development of a VR environment includes both the making of a 3D design concept to be tested, and a setting for the product. The interaction part includes both a quantitative questionnaire which respondents will fill out own their own (VR quantitative test), and a series of visuals/stimuli that can be evaluated by many people simultaneously, guided by a moderator (VR Focus Group).

Economic benefits

 

  • Come up sooner with strategic choices and move up the launch of a product
  • Reduce development costs for a new product
  • Test various markets to have a more solid estimate of sales volumes
  • Increase the informative value of the market test
  • Reduce the costs of the design product tests by 40% to 60%-70% depending on the number of nations involved.

Business process

 

  • Concept test just in time: reduce to a minimum the gap between the “freezing of the design” and the market test
  • Alignment of the concept to be tested with the designer’s latest ideas
  • Test more alternatives for better chances to meet with success on the market

Research methodology

 

  • Easier to sample complex/rare groups of population
  • 100% focus on the stimuli
  • Absolute respect of the corporates’ layout standards
  • Experience standardisation; the users see the stimuli in the same condition and in the same sequence
  • The experience with the visor allows perfect result comparisons
  • Better redemption: it has been proven that people are curious about interviews made with VR
  • Samples more representative of the territory thanks to the portable VR headsets
  • Comparable statistical results: the statistical data is comparable to the ones collected with physical testing

Planning

 

  • Each respondent does his interview autonomously
  • Simplified coordination, minimum space used for tests
  • Possibility to take the research to the respondents, and not vice-versa as is usually done
  • Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.
We make market tests on design concepts with Virtual Reality techniques; we design and make both the graphic part (environment + design to be tested) and the interaction (questionnaire, interaction) that respondents will use.

The development of a VR environment includes both the making of a 3D design concept to be tested, and a setting for the product. The interaction part includes both a quantitative questionnaire which respondents will fill out own their own (VR quantitative test), and a series of visuals/stimuli that can be evaluated by many people simultaneously, guided by a moderator (VR Focus Group).

Economic benefits

 

  • Come up sooner with strategic choices and move up the launch of a product
  • Reduce development costs for a new product
  • Test various markets to have a more solid estimate of sales volumes
  • Increase the informative value of the market test
  • Reduce the costs of the design product tests by 40% to 60%-70% depending on the number of nations involved.

Business process

 

  • Concept test just in time: reduce to a minimum the gap between the “freezing of the design” and the market test
  • Alignment of the concept to be tested with the designer’s latest ideas
  • Test more alternatives for better chances to meet with success on the market

Research methodology

 

  • Easier to sample complex/rare groups of population
  • 100% focus on the stimuli
  • Absolute respect of the corporates’ layout standards
  • Experience standardisation; the users see the stimuli in the same condition and in the same sequence
  • The experience with the visor allows perfect result comparisons
  • Better redemption: it has been proven that people are curious about interviews made with VR
  • Samples more representative of the territory thanks to the portable VR headsets
  • Comparable statistical results: the statistical data is comparable to the ones collected with physical testing

Planning

 

  • Each respondent does his interview autonomously
  • Simplified coordination, minimum space used for tests
  • Possibility to take the research to the respondents, and not vice-versa as is usually done
  • Not only VR makes it possible to carry out the same research in various nations; it’s also possible to do it simultaneously.
The technologies and platforms (Apps, Smartphone and latest-generation VR Headset) we use are among the most performing on the market, such as: CardVR, Oculus Rift, HTC Vive, 360 ° Video, Microsoft HoloLens, CardBoard, Epson Moverio, Samsung Gear VR, Durovis Dive.
The technologies and platforms (Apps, Smartphone and latest-generation VR Headset) we use are among the most performing on the market, such as: CardVR, Oculus Rift, HTC Vive, 360 ° Video, Microsoft HoloLens, CardBoard, Epson Moverio, Samsung Gear VR, Durovis Dive.